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4 WORDS BUSINESS SALES PEOPLE NEVER WANT TO HEAR!

Posted on Sunday, September 24, 2017 at 07:21AM by Registered CommenterEarl L. Sigmund | CommentsPost a Comment

 

  We all want to grow our businesses and our book of business by solicing new customers. But when prospects say these 4 little words....."I WILL CALL YOU .. " your ears perk up knowing that in the majority of cases that that call will never come. I just really wish that prospects would just tell us the truth and say instead..."Sorry, but i am just not interesed."

 Just think of all the time that business people would save in unnecessary followup calls, mailing marketing materials, etc. I guess it's just a quirk of human nature to tell a sales person a little white lie just so as to not hurt anyone's feelings. It even gets worse when the prospect tells you that he or she will respond to you at a particular day or time. This 4 word response another famous already a customer response ....  "I will mail you the check today!" in the lie category that many prospects tell us when they know that no action will be taken.

   What can be done to minimize such a response by prospective clients - probably nothing since it is in our DNA not to intentionally hurt anyone's feelings. But just hearing those 4 words should prepare you for the truth - your sales pitch needs work! A good sales trainer will teach you how you can respond to these 4 words to evoke a committment then and there. As I always say... EDUCATION is the key to business success.  

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