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Why Business Card Exchanges are becoming less popular......

Posted on Sunday, July 22, 2018 at 10:45AM by Registered CommenterEarl L. Sigmund | CommentsPost a Comment

  As an entrepreneur I have gone to hundreds of business card exchanges in my lifetime. I used to love to go to them, but except for rare instances, I am dreading them more and more these days. Let me explain my change in attitude toward business card exchanges:

1) the organization giving them are now days just giving them because they always had them, not because they really want to ...the givers create little or no buzz about the event to strengthen the interest of the attendees to attend them

2) the same people ( I estimate 85% ) are present every time - probably either to just get out of their stuffy office and get some fresh air, or to pray that this one will somehow be different than the others and will actually lead to some new contacts and hopefully a new sale.

3) the venues are too small to have an event in a lot of cases creating a very noisy uninspiring environment to prospect for sales.

4) attendees are often too focused on the social aspect of the event and are not focused on the New Business potential aspect of the event. It's considered by too many as a place to catch-up on gossip with old friends.

So for these these reasons, the business card exchange as presented by most organizations ihas a chance of becoming a thing of the past unless an exciting new approach is adopted by the organizers. 




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