It's now or never! Develop your own referral group or fail!
If there was ever a time to get involved with a group of business owners who will try to steer business your way, this is definitely it. The days of just cold calling, direct mail, or newspaer advertising advertising or a combination of thereof being utilized as your primary marketing tool are dead, buried, and long gone. If you don't have other people singing your praises ...............get ready to close the inn.
NETWORK, NETWORK, and NETWORK some more till you develop a group of referral partners. Get others to know you, like you, trust you, and eventually refer you. Don't just sit there and complain about your lack of business.......get involved and learn how to network.





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